As a Creative Director, I am an innovator, an inventor and a problem solver with an imagination. A brand storyteller whom is able to inspire, challenge, question, direct, decision make and implement. Planning strategic pre-work gathering consumer in-sights, building ideas, concepts and communicating the pitch while winning over the client. As a truly great creative leader you must inspire, collaborate, support and challenge to surpass all of the teams personal and business goals. My creative briefing starts with an objective, brand positioning and a desired outcome from the client involving brand strategy, marketing, sales and building brand loyalty. Following a main brand message with supporting creative concepts. What is the brands position? The competitive frame of reference? The points of difference? The points of parity? Collaborating with my team and client, focusing on Brand Vision, Mantra, and DNA while staying on track to deliver creative content that is relevant, executed on strategy, on deadline and within budget.