BRAND NEW SCENERY

Stoked to collab with metal artist Dustin-Del Guidice for the upcoming AR4T girls v. show – Friday, Aug. 19th in north Laguna.

AR4T blog

Girls v. Boys Show

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Traveled Hossegor, Biarritz and Bayonne, France then railed to Cinque Terre & Florence, Italy. Over 45 hours of trains and flights. 12 days of traveling with 12 chicks and we made it out alive. Stoked I get to Art Direct and snap a few behind the scenes like this for our SPR12 Sportswear EU shoot.

SPR12 Behind Scenes

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My sister suffered snow blindness the first day of our first summer live/working at Mt. Hood. You can’t be up there without goggles or sunglasses to protect your eyes. If you’re in a bind & leave them back at camp… ask around if anyone has any duct tape.

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Shooting SPR12 Sportswear in France & Italy. Today a train to Cinque Terre, Italy where we’ll stay until Wed., then off to Florence. A couple snaps from Hossegor, Bayonne & Biarritz, France.

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Shooting SPR12 Sportswear in France & Italy. Hossegor, Bayonne & Biarritz, France specifically. Tomorrow a train to Cinque Terre, Italy. Food has been hit or miss pending location with some questionable??? english translations.

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Stoked I sold 3 pieces at our Design For Humanity 2011 Art Show. Proceeds for this event benefited The VH1 Save the Music Foundation. From ticket sales, the Art Show and donations Billabong raised over $120k.

transworld business

daniellepetach.com

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Have a couple art pieces in our Billabong Design For Humanity Art Show. Great art, music and runway pieces to be seen & heard. We’re exhausted from prep for this but it’s all worth it. Portions of the proceeds benefit The Save The Music Foundation. Good times to be had.

design for humanity

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Memorial Day weekend, Mammoth Mtn started off as a 65 mph windy junk show that turned into a fun 8″ of fresh kind of weekend. Its the end of May and climate change is taking its toll, no doubt.

global warming

If you were to narrow down my field, as Art Director technically I’m in marketing. I personally love subtle, tight creativity that may only grab an artists attention, however there are certain threats to our planet that should be addressed similar to an anti-war movement; here’s an article from a great marketing blogger Seth Godin, why global warming/climate change may need to be marketed differently.

The problem with “global warming” by seth godin

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If you have a font “problem” like myself …, & feel Font Book &/or Suitcase are about as unstable and time draining as using Illustrator, then you’ll heart this online font/text previewer.

wordmark.it

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200 or so+ days a year I’m a 9-???. Although I get to leave the grind of the 405 for a minute for work travel … most of my work is requested to be completed in our office Art Dept. At least there are no cubicles and a view of always sunny Orange County, CA.

However, if it was an option to “say goodbye to the office”, I’d be the first to sign up and work on working with a view of some snow covered mountains for at least 6 or so months of the winter shred season. I could work with this view all day.

‘Goodbye to the office’ – by Seth Godin

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